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Our Heritage

HYDE is more than a brand; it's a legacy woven into the very fabric of our being. Born in 2016, HYDE stands on the shoulders of a family heritage steeped in the art of creating exquisite outerwear. This craft has been a part of our family's story for decades, originating from the rugged Alaskan wilderness where my father started manufacturing fur in the 1980s, inspired by his own father's foray into the trade back in the 1960s. With each thread and stitch, HYDE connects with those who value the narrative behind their clothing, those who seek to express their individuality through the timeless elegance of premium fabrics.

Our Mission

HYDE was established with a clear vision: to revolutionize the retail experience by offering outerwear that not only stands out for its exceptional quality but also resonates with the wearer on a personal level. Our mission is to raise the bar in retail, to offer an experience that goes beyond the transactional and forges a bond between the garment and its wearer. Each HYDE piece is a celebration of uniqueness, crafted with a dedication to excellence that has been passed down through generations. By choosing HYDE, you are not just wearing a brand; you are part of a tradition that cherishes the individual, honors our heritage, and carries forward the promise of unparalleled craftsmanship.